This was a component study exploring the area of substitutes for a later more complete strategy analysis paper of a airline industry company.

Although flying was once a luxury, it has become the go-to means of travel following deregulation in 1978, in particular when it comes to longer distances.  With many airlines offering budget rates, flying can be inexpensive and quick.  However, that’s not always the case and some have looked for alternative means of travel to avoid extended travel time and hidden charges.

A two-hour flight can take double that amount of travel time due to transportation required to get to the airport in outlying areas, long check-in and security lines, transfer times at hubs, waiting for luggage to arrive at the other end, etc.  Many budget airlines have hidden charges such as airport taxes, fuel surcharges, luggage fees, and food and beverages purchased onboard.  Plus, there is gas to get to the airport and parking fees.

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